Costa del Sol Launches €1 Million UK Tourism Drive - What It Means for Benahavís
The Costa del Sol tourism board has announced a new 1 million euro campaign at the World Travel Market (WTM) London 2025 to attract more British visitors. The focus is on premium, year-round tourism promoting off-season travel, golf holidays, wellness breaks, and inland experiences like Benahavís and Ronda. The goal: reduce seasonality and strengthen the region's luxury appeal beyond summer months.
This shift toward high-spending, off-peak visitors plays directly into Benahavís's strengths golf, gastronomy, and peace within reach of Marbella. Villas with rental licenses or features that appeal to long-stay holidaymakers (heated pools, offices, panoramic terraces) could see added demand and rental resilience. For investors, this makes Benahavís a smart "year-round yield" story rather than just a summer-season hotspot.
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